Cavalcade of America

Cavalcade of America is an anthology drama series that was sponsored by the DuPont Company, although it occasionally presented a musical, such as an adaptation of Show Boat, and condensed biographies of popular composers. It was initially broadcast on radio from 1935 to 1953, and later on television from 1952 to 1957. Originally on CBS, the series pioneered the use of anthology drama for company audio advertising. Cavalcade of America documented historical events using stories of individual courage, initiative and achievement, often with feel-good dramatizations of the human spirit’s triumph against all odds. This was consistent with DuPont’s overall conservative philosophy and legacy as an American company dating back to 1802. The company’s motto, “Maker of better things for better living through chemistry,” was read at the beginning of each program, and the dramas emphasized humanitarian progress, particularly improvements in the lives of women, often through technological innovation.